As the name of these chairs states they are for being Lazy and they are marketed more for men. As for me, whenever I think of recliners, I picture my dad in his giant brown chair, watching the races. That chairs was the best place to curl up and relax but it was my dad's and us kids could only sit there if he was not around. Recliners have been around for many years and the features are always changing. Some have coolers built in so you can always have a cold drink at hand. They also feature storage compartments that allow the remote to be safe from being lost. These chairs tend to be marketed to men and people seem to relate them to men. Even the recliners themselves are named after guys. There are the Larson, Lancer, Gibson and Gavin to name a few. Out of the 81 styles shown online, 7 have female names. The other 74 have male names or non-gender names. The female chairs are also smaller and some are shown in pink or red.
These recliners are an example of gender marketing. In gender roles, the man after a long day at work, comes home to relax while his wife cares for him and creates a meal for him. The lazy boy was that perfect spot for the tired man to relax. The women did not need a spot to relax because she never had time too. She was always cooking or cleaning or caring for someone in the family. Not only this but from the pictures the female chairs seem less comfortable then the males. There is more padding on the male chairs arms and the chair itself is just bigger. I do not think people could fall asleep in some of these “female” based chairs. Nothing like products that ask men to be lazy and women to be uncomfortable.
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